(0382) 740-111

456789875

itqua.com

Pilotskaya street 20а, Khmelnitskiy,
29000 Ukraine

  • Русский
  • English

Glossary

  • Banner

    is an advertising picture. Banners are placed to attract potential clients or to form certain image.

     

  • Content

    is any informational filling of web site: texts, graphics, multimedia. The important features of content are its topicality, authenticity of information, correspondence to goals and key-words. So SEO-friendly content can help you to draw more visitors to your web site.

  • Content Management System (CMS)

    is a computer program or system used for organizing and sharing the process of composing, editing and managing text and multimedia documents (content). Usually this content is regarded to be an unstructured data of substantive task (as oppose to a structured data); it is often administered by the DBMS.

  • Copywriter

    is a specialist in the field of writing advertising texts who considers defined tasks and composes ideas and concepts of the texts (as well as the texts themselves) for all types of advertising.

    The main task of a copywriter is to represent benefits of the advertising object in brief, lucid and vivid way. The work of a copywriter includes writing various promotional text, slogans, headlines, subheadings for print, outdoor and internet advertising, scenarios for television and radio advertising and other promotional materials.

    Besides the basic definition of copywriting, there is an interpretation used in web development. Copywriting is used to define writing of any copyright texts for web sites on the contrary to rewriting. Outside of the internet this formulation is not used.

  • CSS

    Cascading Style Sheets — is a style sheet language used to describe the presentation semantics (that is, the look and formatting) of a document written in a markup language. Its most common application is to style web pages written in HTML and XHTML, but the language can also be applied to any kind of XML document, including SVG and XUL.

  • DNS

    Domain Name System is hierarchical naming system to get information about domains. It is mostly used to get IP address according to host name (computer or device), also to get information about mail router, servicing nodes for domain protocols.

  • Domain

    is area (branch) of the hierarchical domain name space of the Internet, which is denoted by a unique domain name.

  • Domain name

    Domain name includes characters. It must be unique within a single domain. Full domain name consists of names of all domains that include it separated by dots. For example, the full name ru.wikipedia.org. (with a dot at the end) refers to the third-level domain ru, which is included in second-level domain wikipedia, which is included in the domain org, which is included in the root domain. A domain name serves for addressing nodes of the internet and online resources (web sites, e-mail servers, other services) located in these nodes in form convenient for a human.

  • Domain zone

    is the set of domain names of certain level included in a specific domain. For example, the zone wikipedia.org. comprises of all the domain names of third level in this domain. The term "domain zone" is usually used in the technical field, while configuring DNS-servers (maintenance of the zone, delegation of the zone, transfer of the zone).

  • Flash site

    Is a web page with spectacular animated, video and audio effects. Adobe Flash technology consists of set of functions and methods to present information in interactive and multimedia form. This technology is often used to create image or promo web sites.

  • Hosting

    is a service of providing of disk space for the physical location of information on a server constantly residing in the network (usually internet). Hosting is also a service of deploying the customer's equipment within the provider and to connection it to the communication channels with high bandwidth (colocation).

    Usually, the hosting is at least service of site files placement on a server with software providing process requests to these files (web server). The hosting service is used to include providing a place for e-mail correspondence, databases, DNS, file storage, etc., as well as support of these services functioning.

    Hosting of database, file hosting, email hosting, DNS services can be provided separately as a standalone service, or included into the concept of general service.

  • HTML

    Hyper Text Markup Language — is standart language of document markup used in World Wide Web. Most of the webpages are made with a help of HTML (or XHTML). HTML is interpreted by the browser and displayed as a document in a form convenient for a human.

  • Identity

    This concept can be seen as a brand or corporate style, a system of brand or a corporate identity. In international practice it is known as "corporate ID" or "brand ID". 

    So identity is a set of special techniques of artistic and technical design, which allows for the original promotional material to be not only decorative, but also "communicative" and appealing.

  • Information (data) security

    Is a state of information (data) protection when informational privacy, accessibility and integrity are ensured.

  • Outsourсing

    Is a delegation of non-core functions of a company and organization of their executing by distant contractors.

  • Rewriting

    Composing of a unique text by SEO-copywriter using methods of rehashing existing news, articles, or any other text source. The process of rewriting usually includes usage of synonymous words, making of direct speech into indirect, moving paragraphs.

    The new text should not contain factual errors, fictitious additions and details, comments and personal opinions of copywriter.

    Quality criterias of rewriting are the uniqueness of the target text, as well as preserving informational and semantical content of the source.

    The main purpose of rewriting is uniquelization of text content for webpages. First of all, this service is demanded in the field of SEO (Search engine optimization) because the costs of text rewriting is less than text copywriting. In addition, rewriting can radically change the style of the text, make it less complicated and cumbersome, summarize necessary information.

  • Script

    is a program that applied to construct and provide functioning of web site. Scripts are may be of different types depending whether they are applied in PC (client scripts) or in server. The main task of client scripts is to provide the dynamic of site's pages. Server scripts, of course, have more tasks and abilities.

  • Search Engine Optimization

    Search engine optimization (SEO) is set of measures to raise the site positions in search engines result for certain users' queries. Usually, the higher the position of a site in search results, the more interested visitors come to it from the search engines. While analyzing the effectiveness of search engine optimization one should estimate the cost of the target visitor considering time to raise the site for these positions and the conversion of this site that attracting visitors.

  • Security of information

    is a protection of privacy, integrity and accessibility of information.

    1. Privacy: providing of access to the information only by authorized users.
    2. Integrity: ensuring of the reliability and completeness of the information and methods of its processing. 
    3. Accessibility: providing access to the information and related sources by authorized users according to their needs.
  • SGML

    Standard Generalized Markup Language — metalanguage, which allows to define a markup language for documents. SGML is a heir of GML (Generalized Markup Language) developed in 1969 by the IBM, it should not be confused with the Geography Markup Language developed by Open GIS Consortium.

    Originally SGML was developed for sharing mashine-reading documents in large government and aerospace projects. It was widely used in printing and publishing industry, but its complexity made it difficult to spread it widely for everyday use.

  • Shopping website

    also online shop or e-shop — is an interactive website that promotes goods or services, takes orders to buy, proposes to a visitor variants of payment, delivery and issues the invoice.

  • Site

    is a set of webpages united by a common root access and available in internet through HTTP protocols.

  • Site audit

    is a complex of actions aiming to find and fix the bugs. There are several kinds of site auditing:

    • technical audit (searching of technical problems, optimization level analysis, indexation control);
    • audit of site's usability (analysis of factors affecting the usability of the resource, the level of site's positive perception by the visitors);
    • marketing audit of the site (definding audience of the site, its competitiveness).
  • Site usablity

    defines the conveniences of site's visiting.

  • Site-card

    is not big site, usually consists of several web pages, and contains basic information about commercial or noncommercial organization, private person, company, products or services, price lists, contact information and feedback form.

  • Web catalogue

    is a website that contains electronic catalogue of products and services and full information about the company.

  • World Wide Web Consortium, W3C

    is organization that develops and implements technological standards for the World Wide Web. The consortium is headed by Tim Berners-Lee — the author of numerous developments in information technology.

  • WYSIWYG

    What You See Is What You Get pronounced like [wi: zi: wig] is a method of editing when the edited material during the editing process looks exactly the same way as the final result.

    This term is generally used refering to text processors, but can be applied to other types of applications.

  • XHTML

    Extensible Hypertext Markup Language is a language for markup of web pages,  its abilities may be comparable with HTML, created on the basis of XML. Like HTML, XHTML conforms to the specification SGML, because XML is a subset of it. Version XHTML 1.1 was approved as a Recommendation of World Wide Web Consortium (W3C) on May 31, 2001.